Meet Jeff, an energetic young chef. Full of ideas, enthusiasm and ambition, he is always looking for new ways to use the freshest ingredients and the latest kitchen gizmos to prepare the finest food for his friends, neighbours and customers. Fortunately, those same friends and neighbours are always on hand to help out when his latest recipe runs out of control.

Childhood obesity has become a major concern to governments and parents alike. At the heart of Jeff the Chef is the promotion – through character, story and, most importantly, humour – of a balanced, varied diet with an emphasis on fresh ingredients over the high fat, sugar-rich convenience food diet of the audience's older contemporaries. Jeff doesn't lecture; he shows that fresh food tastes great… and, with him around, it's fun, too!

With his warm, funny stories and colourful cast of distinctive characters, Jeff is a celebrity chef that the 2- to 5-year-olds can call their own.

the Jeff the Chef trailer was recently presented at Cartoon Forum in Sopot, Poland. Below is what they saw